An agency of Excellion Consulting

Amplify the innovation.

Small installers fit good product and stay invisible. Distributors carry good product and rely on those installers to sell it. BuzDev closes the gap by having the brand pay for the installer's marketing, and both sides get something out of it.

Talk to BuzDev How the model works

The model

The distributor pays. The installer gets found.

A two-person installation business rarely has a marketing budget, and rarely has the time. The distributor behind the product does have a budget, and needs its installers selling well.

So the distributor sponsors the installer's business development package instead of the installer paying for it. The installer gets a site, social channels and ongoing maintenance. The sponsor gets co-branding on all of it, ad placements and a channel into a market it otherwise reaches through a price list.

The package stays live for as long as the sponsorship or the payment stays in place.

Marketing paid for by the brand, earned by the installer, measured every month.

Installers and integrators the businesses doing the work
Sponsors the distributors and manufacturers behind the product
Registered partners the network both sides sell through

Phase one covers the security and technology sector in South Africa.

For installers

Everything a small business needs to look like a real one.

The build starts with a one-on-one session. Nothing gets written before we understand the business, the area it works in and the product it fits.

Website and hosting

A four to six page personalised site, or a single multi-tiered landing page
Domain registration and hosting handled by BuzDev
Monthly maintenance and content updates
Takeover of an existing site and its hosting where one already exists

Social and content

Accounts created where none exist, then run
Posting daily, weekly or monthly by package
YouTube, TikTok, Instagram and Snapchat, with Facebook as an add-on
Exposure through the NexTechSA and BuzDev channels

Brand and paperwork

New branding, or an honest evaluation of the branding in use
Business cards, email signatures and advert templates
Invoices, statements, quotes and credit notes carrying the brand
Company profile, about-us copy and a Google Business profile

For sponsors

Reach the installer base, not the price list.

Traditional marketing puts a brand in front of an audience once. Sponsoring an installer puts the brand on every quote, every site visit and every post the installer makes, for as long as the sponsorship runs.

Sponsorship is scoped per brand. Commercial terms follow the scoping session.

Sponsor logo and a sponsored-by credit on the installer's site and social
Ad placements updated daily, weekly or monthly by package
Paid social run directly, or credits granted to the installer
Credits usable for site development, maintenance and custom adverts
Online product evaluations and head-to-head shootouts
Product specifications hosted and kept current
Launch adverts created by BuzDev, branded to the sponsor
Exposure through the NexTechSA channels

Audits

We measure before we rebuild.

Existing sites get audited first. The report explains the method, the guidelines behind every rating and the standards the site was measured against, so the findings hold up in a conversation with whoever built it.

Full website audit covering security, SEO, legal, accessibility, mobile and speed
Social media and web exposure audit across every platform
Scored findings with the reasoning behind each score
Compliance measured against South African and international standards

A rebuild by BuzDev, or recommendations handed to the client's own team
Monthly visibility and ranking reports on live sites
A plain-language summary the owner reads in five minutes

How it runs

Four steps, then a report every month.

Session

One-on-one with the installer. The business, the area, the product, the customers worth winning and the work worth showing.

Build

Site, domain, hosting, social accounts and the brand pack. Sponsor co-branding applied across everything at the same time.

Launch

Posts go live on the agreed cadence. Sponsor ads load into the placements. The Google Business profile goes up.

Report

Monthly visibility and ranking reporting to the installer and the sponsor, so both sides see what the money bought.

Next step

Sponsor an installer, or get sponsored.

Distributors: tell us which installers you want selling more of your product. Installers: tell us who supplies you and we take the conversation from there.

Start the conversation